Tutorial: Write a Blog Post From a One-Line Brief

No copy yet? Tell CopyZap what you need in one sentence and give it your website. This is a real run for a web design studio, sharpen.studio. Every screenshot is from it.

What we gave it

“A blog post for mid-sized companies about why a custom website beats a template, about 900 words”

+ sharpen.studio/en

What we got

927-word post

81 / 100 · Strong

with meta description · about 4 minutes · 58 credits

What we’re showing

One real CopyZap run from start to finish, on a real studio’s website. Nothing staged or edited.

The task

A web design studio needs a blog post for mid-sized companies on why a custom website beats a template, about 900 words. All we gave CopyZap was one sentence and the studio’s website.

What we wanted to find out

Can CopyZap write a usable post from almost nothing, without inventing facts about the studio, and does it show what still needs checking?

The outcome

A 927-word post with a meta description. It scored 71 at first and 81 (Strong) after we checked 4 claims. The facts came from the studio’s own website, and everything CopyZap couldn’t verify was flagged for us to check.

Every step

1. Say what you want

Click New, then Start from a brief. Write what you need the way you’d ask a person: what it is, who it’s for, and how long. Add your website if you have one. CopyZap reads it for facts like your services and experience, so there’s less for you to answer.

The brief and the website field
One sentence and a web address. Then click Next.

2. CopyZap reads your site and picks its questions

This takes under a minute. Keep the tab open.

Preparing your questions
Reading your website, then choosing your questions.

3. Check the kind of text, the length and the sections

CopyZap understood a blog post of 900 words and suggested four sections, each with a word count. You can change the kind of text (15 kinds, from homepage to product description) and the total length.

What you’re getting: blog post, 900 words, four sections
Grey numbers are suggestions from the total length. Type a number to set a section yourself.

4. Add, move or remove sections

We added Key takeaways from the list and moved it under the intro with the arrows. The other sections shrank to keep the total at 900 words. You can also type a section of your own, change the title idea, and choose what the post should do (here: Educate).

Key takeaways added and moved up
Five sections now, title idea and goal underneath.

5. Answer a few questions, only what’s true

Each question has suggested answers. Tap one, or write your own in the box. Skip anything you can’t answer truthfully, because CopyZap won’t make it up. We only answered who the post is for.

A few questions with suggested answers
A tapped answer turns orange and goes into the box, where you can still edit it.

6. Answers from your website are already filled in

For “any specific results from past projects?”, CopyZap had found the answer on the website: 15+ years, 200+ branding and web design projects, and named clients. Check that it’s still true. Then choose what the reader should do at the end. We picked Request a no-obligation quote, which is what the studio offers.

Answer filled in from the website, and the call to action
The first box came from the website. The call to action was tapped.

7. “Two more details make it much stronger”

When an answer is something many companies say, CopyZap asks for one or two concrete details before writing. These are optional. Leave a box empty to skip it. We left both empty, because we didn’t have real numbers to give.

Two more details make it much stronger
Fill a blank with your own number, or leave it.

8. Write it, check it, score it

Write it writes the draft (about 10 credits for up to 1,000 words). Our draft was 910 words. It opens on a check screen showing what you sell, who it’s for, the tone, the language and the kind of text. Click Looks right, generate to have it checked and scored (about 20 credits).

Here is what I understood
Everything is editable before scoring.
Writing and scoring
About a minute for a post this long.

9. Your post, scored

The post scored 71 / 100. The score has four parts of 25 points each: Clarity, Persuasion, Audience fit and Structure. Blog posts come with a meta description you can copy.

If the draft left out a fact you gave, CopyZap adds a version with the fact put back and keeps whichever scores better. Here that was Facts put back.

Result: 71 out of 100
The post on the left, the score on the right.

10. Check the claims before you publish

Anything the post states that isn’t in your answers or on your website is highlighted and listed under Check before you publish. Each open claim costs 2 points (up to 8 in total), because a claim nobody checked is a risk.

Highlighted claims in the text
Claims 3 and 4 in the closing paragraph.
Check before you publish
Each claim is shown with the sentence it’s in.

11. Keep it, reword it, or remove it

For each claim, choose It’s true, Edit it or Remove it. We kept three that are true, and reworded the fourth, “we know what mid-sized companies need to grow”, into a sentence that only states facts. Every choice has an Undo.

Rewording claim 4
Edit it: your sentence replaces the old one. An empty box removes it.
All claims checked, re-score offered
All checked. The text changed, so CopyZap offers to score it again.

12. Re-score: 71 → 81, Strong

Re-scoring costs 5 to 10 credits and takes about 30 seconds. Nothing is rewritten: the text you’ll publish is scored as it is. Here it went from 71 to 81 / 100, Strong.

Score 81 Strong
“Scored again with your changes. Before your changes: 71 / 100.”

13. Read why, and what’s still weak

Why this version explains each part of the score in plain words. It also says what could still be better. Here: the closing line, “The next step is a conversation”, is too soft for a reader who is ready to act. Fix it yourself with Edit, or ask for it with Change it.

Why this version
The ranking above it compares every version.

14. Copy it, export it, or get a second opinion

Copy copies the post with all your changes. More… has Export report, Check with another AI (a ready-made check for ChatGPT, Claude or Grok), Write alternatives and Start over.

More menu
The bar at the bottom of every result.

15. It’s saved in History

Every run is saved automatically. Open it again any time, see the brief you gave, rename it or delete it.

History entry with 81 out of 100
The post is saved as “From brief: Blog post”, 81 / 100.
What made the difference: real facts from the website, and checking the claims. The draft itself was solid. Removing the doubt is what took it from 71 to 81.