CopyZap Blog

Tips, guides and news on writing, scoring and presenting marketing copy, for agencies and copywriters.

NewsGuides

Put Your Own Brand on Every Copy Report

Your copy reports can now carry your logo, your company name and your own footer line, with no CopyZap branding anywhere. Here’s how to set it up in five steps.

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Insights

What a 20% Better Page Is Actually Worth

Clients ask whether better copy is worth paying for. Here’s how to turn a 20% improvement into money, and how to tell if it’s real.

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Guides

How to Tell Which Headline Will Actually Convert

Writing headline options is easy. Choosing the right one is the hard part. Five questions that separate a headline that converts from one that just sounds good.

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Tips

Stop Sending Clients “Here Are 3 Options.” Send Them a Recommendation.

Sending three versions and asking the client to pick feels collaborative. It quietly hands them your job. Here’s a better way to present copy.

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