Change it, edit it, export it

Three ways to finish a result: ask CopyZap for a change, edit the text yourself and get a fresh score, or copy it and export a report for your client.

Ask for a change

Want to improve marketing copy further? Click Change it. Tick what should change, say it in your own words, or both. CopyZap rewrites the best version once with all of it, scores it, and keeps whichever is better — your result never gets worse by asking.

What should change: Shorter and Stronger call to action ticked, Shorter to about 254 words, and an own-words request
Two ticks, a word count and a request in your own words — all made in one rewrite.

The six tick boxes:

  • Shorter or Longer — to about the number of words you set. CopyZap suggests a quarter fewer or a third more and shows what's possible (“now 339; 128 to 338 possible”). Shorter keeps headings and key facts and drops repetition and filler; Longer explains more fully what the text already says, without adding facts. Parts you kept as they are stay untouched.
  • Stronger call to action — a clearer, more direct ask.
  • Warmer — friendlier and more personal.
  • More formal or Less formal — the register. Ticking one unticks the other, as with Shorter and Longer.

Tick as many as you like — it's the quickest way to improve marketing copy that is almost right. Afterwards CopyZap tells you how many words the new version has (“It has 285 words; you asked for about 254”), and names it after what changed, for example “Changed: Shorter to 254 words, Stronger CTA, own words”. Each change uses credits.

Good requests are specific: “Mention the free consultation in the first paragraph” works better than “make it better”.

Want to add a new fact, such as a price or a result? Use Make it stronger and run again instead. In our tests, a fact fitted into a finished version with Change it didn't raise the score; three new versions written with the fact from the start did. Change it is best for how the copy sounds and how long it is. Facts you added under Make it stronger are kept in every change.

Edit it yourself

Click Edit it myself to change the best version directly, as plain text. Nothing is rewritten for you, so it costs only a scoring run. When you're done, click Score my edit.

Edit it yourself box with the best version as plain text and the Score my edit button
Lines in [[double brackets]] stand for parts you set to Keep as is. Leave that line where the part belongs — the part itself comes back when your edit is scored.

The new score tells you straight away whether your change made the page better or worse.

Copy and export the report

Copy puts the best version on your clipboard, ready to paste into WordPress or any page builder.

Export report saves an HTML file you can open in any browser and send to your client. It contains:

  • the CopyZap logo, the date, and the time zone of the times shown;
  • the original score and the winner's score, with the difference;
  • a summary of the inputs: goal, tone, audience, source page, which parts were kept, and the facts you added under Make it stronger;
  • the original, all three versions and any changed versions, each with its score, reasons and the time it was made;
  • a comparison and ranking of all versions.
The first page of the exported report: original 51, winner 78, +27 points
See the full sample report from the Tidewell run.

The report is always in English. The copy inside it stays in its own language.