Optional Output Features — When and Why to Use Them
Optional features give you precise control over how your copy is generated. They're completely optional — start simple, then activate one at a time as you grow comfortable. Here's what each one does, when to use it, and how it affects your output.
| Feature | What It Does | When to Use | Example |
|---|---|---|---|
| Generate SEO Metadata | Automatically creates SEO tags like URL slug, meta description, and H1 variants. | Use for landing pages, blog posts, and product pages that will appear in Google results. | Example: Meta description under 155 characters, perfect for search engines. |
| Generate GEO Score | Optimizes content for AI search engines (ChatGPT, Perplexity, Gemini) with clear structure and summaries. | Use for FAQ, blog, and educational content to improve AI discoverability. | Example: Adds a "TL;DR" summary and structured JSON data for AI indexing. |
| Generate Scores | Rates each output (0–100) for clarity, engagement, and persuasiveness. | Use when comparing outputs or presenting work to clients. | Example: "Alternative copy scored 91/100 for clarity." |
| Prioritize Word Count | Forces AI to aim for exact target length. | Use when writing short-form content like ads or social captions. | Example: "Strict 100-word output enforced." |
| Force Keyword Integration | Ensures that target keywords appear naturally in the copy. | Use for SEO-optimized pages where ranking depends on keyword usage. | Example: "Ergonomic office chair" included 3x naturally in text. |
| Add TL;DR Summary | Adds a short summary at the top of long-form content. | Use for blog posts, articles, or any piece longer than 300 words. | Example: "TL;DR: AI helps marketers write faster without losing quality." |
| Strict Word Count Enforcement | Retries automatically until the target length is met. | Use when precision is crucial (ads, SEO snippets, or email subject lines). | Example: "Regenerates if below 180 words for 200-word target." |
Understanding Each Feature in Detail
Generate SEO Metadata
This feature automatically generates everything you need to optimize your page for traditional search engines like Google, Bing, and Yahoo.
Includes:
- SEO-friendly URL slug
- Meta description (under 155 characters)
- Alternative H1 headline variations
- Page title optimized for click-through rate
Best for: Landing pages, blog posts, service pages, product descriptions.
Generate GEO Score
GEO (Generative Engine Optimization) ensures your content is discoverable by AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overviews.
How it works:
- Creates clear, structured content that AI can easily parse
- Adds TL;DR summaries and FAQ sections
- Includes JSON-LD schema markup for better indexing
- Provides a visibility score (0-100) for AI discoverability
Best for: Educational content, FAQ pages, "how-to" guides, thought leadership articles.
Generate Scores
Every piece of generated copy receives objective quality scores across multiple dimensions.
Scoring criteria:
- Clarity: How easy is it to understand?
- Engagement: Does it capture attention?
- Persuasiveness: Does it drive action?
- Overall Quality: Composite score (0-100)
Best for: Comparing multiple versions, client presentations, A/B testing decisions.
Word Count Control
Two related features give you precise control over output length:
Prioritize Word Count:
AI will aim for your target word count but may go slightly over or under if needed for quality.
Strict Word Count Enforcement:
AI will regenerate until it hits your exact target (within 5% margin). Use this when length is critical.
Best for: Social media posts, ad copy, meta descriptions, email subject lines.
Force Keyword Integration
Ensures your target keywords appear in the final copy — naturally and contextually.
Unlike keyword stuffing, this feature weaves keywords seamlessly into sentences so they read naturally while still satisfying SEO requirements.
Best for: SEO-focused pages, product descriptions, service pages, blog posts targeting specific search terms.
Add TL;DR Summary
Adds a concise summary at the top of your content — perfect for busy readers who want the key takeaways upfront.
TL;DR summaries are typically 1-3 sentences and capture the essence of your content. They're also excellent for social media previews and email snippets.
Best for: Blog posts, long-form content, articles, educational resources, LinkedIn posts.
Pro Tip
If you're unsure — leave them OFF. You can always enable features one at a time as your needs grow. CopyZap remembers your last configuration, so you'll naturally discover what works best for your workflow.
Quick Decision Guide
For Traditional SEO:
- ✓ Generate SEO Metadata
- ✓ Force Keyword Integration
- ✓ Add TL;DR Summary
For AI Search (GEO):
- ✓ Generate GEO Score
- ✓ Add TL;DR Summary
- ✓ Generate SEO Metadata (optional)
For Short-Form Content:
- ✓ Prioritize Word Count
- ✓ Strict Word Count Enforcement
- ✓ Generate Scores
For Client Work:
- ✓ Generate Scores
- ✓ Generate SEO Metadata
- ✓ Add TL;DR Summary
Cost & Performance Impact
Some optional features require additional AI processing. Use this guide to estimate impact:
- Low Impact: GEO score, TL;DR, keyword checks
- Medium Impact: SEO metadata, FAQ schema
- High Impact: Multiple alternatives + multiple voice styles
Use advanced features selectively for best speed and cost efficiency.
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