Getting Started with Copy Maker
TL;DR
Copy Maker is an AI-powered content generation engine that helps you create, improve, and refine marketing copy with complete control over tone, style, and structure. Get professional results in minutes, not hours.
When to Use Copy Maker
Use Copy Maker when you need to create new marketing copy from scratch, improve existing content, or generate multiple variations for A/B testing. Perfect for landing pages, product descriptions, emails, blog posts, and any written marketing content.
Step-by-Step Workflow
Choose Your Starting Point
Select your workflow based on your needs:
Quick Prompt Wizard (Recommended for beginners)
Answer 4-5 simple questions and the wizard auto-fills your settings intelligently. Perfect when you want guided assistance or are creating a new type of content.
Copy Maker Manual Setup
Fill out the form fields directly. Choose between Make New Copy (create from scratch) or Improve Existing Copy (enhance current content).
Select AI Model and Mode
AI Model: Choose based on your needs
- Claude 3.5 Sonnet (⭐ DEFAULT): Industry-leading quality across all content types - the recommended default for most projects
- Claude Sonnet 4.5 (🆕 LATEST): Next-generation Claude model with enhanced reasoning and capabilities - cutting-edge AI performance
- Gemini 2.0 Flash: Lowest cost (~100x cheaper than GPT-4o), excellent quality - perfect for high-volume content and tight budgets
- DeepSeek V3: Cost-effective, excellent quality - great balance of price and performance
- GPT-4 Omni: Balanced premium performance - reliable for important projects
- ChatGPT-4o Latest: Cutting-edge capabilities for complex requirements
Smart vs Expert Mode:
- Smart Mode: Shows only essential fields, cleaner interface (recommended for beginners)
- Expert Mode: All 30+ fields visible at once for maximum control
Fill Core Input Fields
Required Fields (must fill ALL THREE before generating):
- Project Description: What you are working on - used for session tracking (15-30 words) *REQUIRED*
- Product/Service Name: Exact name of what you're promoting *REQUIRED*
- Business Description: What you do, who you serve, why you are unique (100-300 words) *REQUIRED*
Recommended Additional Fields:
- Target Audience: Be specific - include demographics, pain points, experience level
- Key Message: The single most important point (benefit, not feature)
- Tone: Professional, Friendly, Bold, Minimalist, Creative, or Persuasive
- Word Count: Short (50-100), Medium (100-200), Long (200-400), or Custom
Note: The Make Copy button and all AI suggestion buttons (⚡) will be disabled until all three required fields are filled. This ensures proper session tracking and quality AI output.
Configure Output Structure
Define how your content should be organized by selecting and ordering structure elements:
- Header 1, Header 2, Paragraph, Bullet Points, Features, Benefits
- Problem-Solution-Benefits, Call to Action, FAQ, Testimonial
- Drag to reorder - the AI follows your sequence
Example: Header 1 → Paragraph → Bullet Points → CTA creates a classic landing page hero
Enable Optional Features
Enhance your output with powerful features:
- Generate SEO Metadata: URL slugs, meta descriptions, H1/H2/H3 variants, Open Graph tags
- Generate Content Scores: Quality evaluation across clarity, engagement, persuasiveness
- Force Keyword Integration: Naturally weave SEO keywords throughout
- Generate GEO Score: Optimize for AI search engines like Google's Generative Engine
Generate and Iterate
Click "Generate Copy" and your content appears as expandable cards.
Then iterate to perfection:
- Modify Content: Make specific changes (add statistics, change tone, restructure)
- Create Alternative: Generate a fresh take with different wording and angle
- Apply Voice Style: Transform with personas like Seth Godin, Steve Jobs, or Donald Miller
- Compare All Outputs: AI evaluates all versions and recommends the best
- Blend Outputs: Combine the best elements from multiple versions
Save and Export
Save your project to Dashboard for later access. Export as Markdown, plain text, or PDF. Copy individual outputs to clipboard for immediate use. Save your configuration as a template to reuse for similar projects.
Real-World Example: SaaS Landing Page
TaskFlow Project Management Tool
Project:
Landing page hero for TaskFlow, a project management tool for creative agencies
Business Description:
Visual PM platform built for agencies. Integrates client feedback directly into workflows, reducing back-and-forth by 60%. Customers deliver projects 2 weeks faster.
Target Audience:
Creative agency owners and PMs (30-45) frustrated with tools not built for client-facing work
Settings:
Tone: Friendly | Word Count: 50-100 | Structure: H1 + Paragraph + Bullets + CTA
Generated Output:
Help Clients See Progress, Not Just Spreadsheets
TaskFlow turns complex projects into visual timelines your clients will love. Built for creative agencies, our platform eliminates endless status emails.
- Visual boards clients actually understand
- Feedback integrated directly into workflow
- Deliver 2 weeks faster with 60% less back-and-forth
Total time: 8 minutes. Generated 3 alternatives, applied Donald Miller voice style to winner, scored all versions.
Common Mistakes to Avoid
Vague target audience
"Everyone" or "General public" produces generic copy. Be specific: "Small business owners with 5-20 employees, no in-house IT, frustrated with tech complexity"
Feature-focused instead of benefit-focused
State benefits ("Save 10 hours per week") not features ("Has automated reporting")
Conflicting tone and audience
Formal tone for Gen Z consumers, or casual tone for B2B enterprise buyers
Setting word count too strict for complex structures
5 structure elements cannot fit meaningfully in 50 words
Generating once and stopping
First version is rarely best. Create 2-3 alternatives and iterate
Not using Special Instructions for brand voice
AI does not know your brand quirks without guidance
Pro Tips
Use the Quick Prompt Wizard for your first 3-5 projects to learn which fields matter most
Start with Smart Mode and Claude 3.5 Sonnet - solid defaults that work for 80% of projects
Create alternatives before applying voice styles - gives you more versions to choose from
Save templates for recurring content types (product pages, emails, blog intros) - saves 5-10 minutes per project
Budget 20 minutes per project, not 5 - iteration creates excellence
Use "Compare All Outputs" before finalizing important content - AI evaluation is surprisingly insightful
Each structure element needs 25-50 words minimum - plan word count accordingly